At Estrada Law Group, we’ve always believed that the way you show up matters not just in court, but in the community, online, and in every touchpoint with the people we serve. So when it came time to reimagine our brand, we didn’t just look for a design agency, we turned to someone who truly understood the heart of what we’re building.

That someone is Adrian Hernandez, founder and creative director of Need Pastel, and yes also Esther’s husband.

Together, they’re not just partners in life. They’re partners in vision. And what they’ve created one through law, the other through design, is a reflection of how powerful and intentional storytelling can look when it’s rooted in purpose.

🎨 What Is Need Pastel?

Need Pastel is a creative studio known for turning cultural perspective into compelling design. Their work blends minimalism, emotion, and storytelling, and they’ve become a go-to for brands especially within the music and lifestyle industries that want to move beyond the expected.

The studio’s influence spans beyond California and into global creative spaces. Just last month, Need Pastel hosted a major activation at Cannes - yes, Cannes - partnering with @adcolor to present La Nueva Ola, a three-panel series centered on music, culture, and creativity through a Latin lens. The event was proudly sponsored by Delta and SiriusXM, two powerhouse brands that recognize the importance of amplifying diverse voices on a global stage.

For a studio built on authenticity and purpose, being part of that conversation in Cannes - one of the most prestigious stages in global media - was a huge moment. Especially for the Latino creative community, and for independent artists and designers who rarely get a seat at those tables.

Follow them on Instagram to see more: @needpastel
Or check out their website.

‍

Who Is Adrian Hernandez?

Adrian is more than a designer, he’s a visual storyteller with an instinct for creating work that resonates across industries and cultures. If his name sounds familiar, it’s because his work has already made major waves. Most notably, he’s the designer behind the album artwork for Bad Bunny’s Grammy-winning “Un Verano Sin Ti.”

Yep, that album.

His work for Bad Bunny is the kind of creative that becomes iconic. But what makes Adrian’s approach stand out isn’t just the style, it's the intentionality. His visuals are layered with meaning, always grounded in identity, emotion, and cultural narrative.

Adrian shares more of his personal process and design inspiration on his page @primo.adrian.

‍

A Power Couple With Purpose

It’s not every day that a rebrand feels like a full-circle moment. But for Esther and Adrian, this one did.

They’ve built their careers in completely different worlds, law and design, but what connects them is their shared focus on elevating underserved voices, creating something bigger than themselves, and showing up with integrity.

Their collaboration on the Estrada Law Group rebrand was more than a business decision; it was a reflection of the values they both hold. Bold. Modern. Rooted in culture.And built for impact.

Last month, we celebrated Adrian’s birthday at the office with a custom bottle featuring the Un Verano Sin Ti artwork, a tribute not just to his creative achievements, but to how deeply he’s influenced our brand’s evolution.

‍

Redefining Legal Branding

Let’s be real: most law firm branding looks… like law firm branding. Generic logos, stock imagery, muted blues and grays. That was never going to work for Esther The Lawyer.

Esther’s approach has always been different, personal, powerful, and unapologetically human. It was only right that our visual identity followed suit.

From the bold typography and refreshed color palette to the way we show up online, every detail of the rebrand was built with intention, thanks to Adrian and the Need Pastel team. And the feedback? Incredible. Clients feel it. Partners see it. And we’re proud of the energy it reflects.

‍

The Bigger Picture

As we grow as a firm and a brand, we’re also evolving as a team rooted in community. Collaborating with Adrian and Need Pastel wasn’t just about aesthetics, it was about aligning with creatives who care about representation, story, and the communities they serve.

Whether it’s standing up for a client after an accident or advocating for someone wrongfully terminated at work, that same intentionality flows into everything we do.

We believe in the power of storytelling. The kind that breaks stereotypes, challenges expectations, and builds trust. We saw that in Adrian’s work, and now we see it in the way people connect with our brand.

‍

Final Thoughts

We’re so proud of the work Adrian has done not just for us, but for the creative community at large. From designing for one of the most influential Latin albums of our time, to leading panels at Cannes with the help of Delta Airlines and Sirius XM Radio, to shaping the next chapter of Estrada Law Group, his impact is undeniable.

To learn more about Need Pastel, visit www.needpastel.com
Follow them on Instagram: @needpastel
And for more of Adrian’s design journey: @primo.adrian

And to Adrian thank you for being part of this evolution, and for showing that creativity, when done with heart, can be just as powerful as a legal argument.

We’re lucky to have you on this journey.

‍